Gary Baseman may not be a household name, but chances are, you’ve seen his work, maybe even in your house. From his Emmy-winning cartoon Teacher’s Pet, to the weird and wonderful illustrations on the Cranium board game, Baseman makes contemporary art accessible, rather than incomprehensible.
His latest project involves collaborating with Coach for their Spring/Summer 2015 ready-to-wear line. The result? An adorably quirky collection that’ll appeal to anyone who’s ever gone down the rabbit hole of their own imagination. His idiosyncratic characters, endearing despite their horns and fangs, are featured on the label’s shirts, dresses and bags, reminding us that fashion isn’t such serious business. Who can keep a straight face while carrying a tote bag with a blindfolded bunny?